Lead Buyer Terms
A summary of the terms in our Lead Buyer Agreement. The signed agreement and each campaign specification are the binding documents.
Template: requires review and customization before publication. This summary and the underlying Lead Buyer Agreement must be prepared or reviewed by qualified legal counsel. Values in highlighted brackets must be set before any campaign is sold.
1. Buyer approval
We review each prospective buyer before granting access to leads. We may request business registration details, licensing information for regulated industries, and a description of how leads will be contacted. We may decline or end any buyer relationship.
2. Campaign specification
Before delivery begins, each campaign is documented in a written specification covering: industry and service category; geography; required fields; qualification criteria and methods (form-based, automated or manual); distribution type; delivery method and format; pricing; and dispute terms.
3. Exclusive and shared leads
Exclusive leads are delivered to one designated buyer within the scope and for the duration stated in the specification: [define scope, e.g. not sold to any other buyer for N days].
Shared leads may be delivered to up to [maximum number] permitted buyers, only where the consumer disclosure and applicable law permit it.
4. Buyer compliance obligations
Buyers are responsible for their own compliance when contacting consumers, including, as applicable:
- the Telephone Consumer Protection Act and FCC rules, including consent requirements for automated, prerecorded or artificial-voice calls and marketing texts, and honoring revocation of consent;
- the FTC Telemarketing Sales Rule, the National Do Not Call Registry, caller ID rules, calling-time restrictions and internal do-not-call lists;
- state telemarketing, mini-TCPA, privacy and consumer protection laws;
- industry licensing, advertising and solicitation rules; and
- CAN-SPAM and other email rules.
Buyers must contact consumers only by the methods and for the purposes described in the consumer's disclosure, and must promptly honor opt-out and do-not-call requests.
5. Permitted data use
Leads may be used only to contact the consumer about the products or services described in the campaign. Buyers may not resell, share or transfer leads to any other party unless the specification expressly allows it and the consumer disclosure permits it.
6. Data security
Buyers must protect lead data with reasonable security measures, limit access to authorized personnel, and notify us of any suspected security incident involving lead data within [number] hours.
7. Pricing and payment
Prices, billing frequency, payment method and any deposits are set out in the campaign specification. [Payment terms].
8. Delivery
Leads are delivered by the method configured for the buyer. Integrations are activated only after configuration and testing.
9. Disputes and replacements
Disputes, invalid lead definitions, deadlines and replacement or credit eligibility are governed by the Lead Distribution and Replacement Policy and the campaign specification.
10. No guarantee of results
Leads are inquiries, not customers. We do not guarantee any volume, contact rate, appointment, sale or conversion.
11. Term and termination
[Term, notice period, effect of termination on undelivered leads and outstanding payments, survival of data-use and confidentiality obligations.]